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Brands are making bold experiential moves, and the events industry stands to benefit — if it delivers on the promise of meaningful experiences.

Los Angeles is investing almost $3 billion in expanding its convention center. The approved plan means construction will pause during the LA28 Summer Olympics, concluding in 2029.

With corporate sustainability goals becoming non-negotiable, meeting planners can no longer afford to separate Environmental, Social, and Governance (ESG) strategy from event design. Posadas’ Fiesta Americana Travelty Meetings & Events provides planners with the venues, expertise, and operational standards to meet both business and impact objectives.

Corporate event leaders from Prudential Financial and Forrester say they are being increasingly forced to rely on backup plans or cancel their events altogether.

Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.

Booking.com is taking a deliberate step beyond flights and hotels by adding meeting booking through a partnership with Bizly.

Listening to your audience enables you to deliver the experiences they seek, and some they never would have expected.

Despite political pushback, destination leaders say diverse leadership and supplier practices remain a competitive edge.

Uncertainty looms large in the events industry, but association leaders are finding ways to adapt, even as attendance remains soft.

As other business festivals expand worldwide, C2 is making a compelling case for locally inspired creativity and connection.

The organizers of FIFA World Cup and Sail4th, both scheduled for next July, shared with the audience at this week’s Skift Meetings Forum how they operate under pressure.  

Budgets and politics may dominate headlines, but at the Skift Meetings Forum 2025, industry leaders emphasized a different measure of value: the depth of community, the inclusivity of participation, and the serendipitous moments that spark real engagement.