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In this video from Skift Meetings Forum 2025, Alice Harrington-Caravello, managing vice president, sales and distribution at Marriott International, discusses how weaving in hidden gems and local culture can elevate attendee experiences and deepen event impact.

The new Budapest MICE Fund is designed to help event organizers and incentive planners stay within budget while delivering the elevated experiences that attendees expect.

From an on-stage bar to a “Circadian Cove”: The author of “Our KPI is Joy” shares strategies for infusing events with moments of connection and renewal.

They're living their dreams while running their businesses, managing meetings, and staying involved with the industry — but it isn't always easy.

Private equity firms and strategic buyers are eyeing the events industry, seeing growth, resilience, and human connection as strong investment drivers. 

Sourcing decisions have the power to influence social change and lessen meetings’ impact on the environment. For an increasing number of planners, that’s a top priority.

Get hands-on with these prompts before IMEX America and step into the Skift Meetings [AI] Innovation Lab, prepared to turn AI-driven insights into bold, high-impact events.

With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.

Celiac disease is one of the most misunderstood “dietary restrictions.” It’s essential to advocate for your attendees with the condition the same way you would for those with other extreme allergies, such as peanuts or shellfish.

As budgets tighten across the meetings industry, planners are expanding consideration sets to find host destinations where their dollars can go further. In Atlantic City, they’re discovering that a more affordable destination can also create a more engaging experience for attendees.

Chicago is turning to residents and visitors to fuel a campaign where user-generated content doubles as both civic pride and destination marketing.

A new report by ELX finds that a majority of leaders lack the time and budget to take their skills — and those of their teams — to the next level.