Reports

Skift Meetings’ reports offer concise and insightful analysis of the most pressing topics in the meeting industry today. They are crafted to help planners create better meetings and get ahead professionally. Readers earn clock hours that contribute to CMP certification.

Taking Event Impact to the Next Level

A planner’s guide to making a lasting mark on attendees, companies, communities, and the environment.

The Island of Ireland: Where Meetings and Incentives Connect People and Place

On the island of Ireland, planners don’t have to choose between city buzz and countryside calm. Its blend of culture, history, and diverse experiences aligns with attendee preferences, with research showing unique, culturally rich experiences are key drivers of successful, unforgettable meetings, events, and incentive programs.

Rethinking Rewards

Rethinking Rewards is packed with useful information for both incentive planners and suppliers. This exclusive report, backed by industry research and expert insights, explores how incentives are changing — and must continue to evolve — in this new landscape.

Event Tech Almanac 2025

The Event Tech Almanac 2025 is your go-to resource for cutting through the noise in a complex and evolving sector. Designed for event planners, producers, and strategists, this free guide demystifies the landscape, highlights real use cases for AI, and helps you make confident tech choices backed by expert insights.

What’s New in Meetings and Incentive Travel 2025

Created in partnership with IMEX, this comprehensive report showcases 135 new and upcoming hotels and venues across six continents catering to everything from large-scale events to intimate incentives, carefully curated by Skift Meetings’ editorial team to assist meeting and incentive planners seeking fresh inspiration and strategic value.

Skift Meetings Megatrends 2025

From AI-driven personalization to a laser focus on authenticity, sustainability, and mental well-being, this report reveals how the industry is transforming. 

Inspiring Change: 5 Strategies for Purpose-Centered Events

In this report, brought to you by Business Events Sydney (BESydney) and International Convention Centre Sydney (ICC Sydney) we examine what the increasing shift to a purpose-driven mindset means for designing and executing conventions, meetings, trade shows, and events.

Meetings With Meaning: An Introductory Guide to Harnessing the Positive Impacts of Meetings and Events

With insights from industry experts, strategies, and relevant case studies, this report presents a starting point for more impactful, purposeful meetings and events. It is the ideal entry point for meeting professionals who want to play a crucial role in shaping the industry's and broader society's future.