Why Events Need Memorable Moments
From an on-stage bar to a “Circadian Cove”: The author of “Our KPI is Joy” shares strategies for infusing events with moments of connection and renewal.
Barbara Scofidio, Editor at Skift Meetings, is an industry-leading editor with over 30 years of experience in travel, meetings, and incentives. A founding member of SITE’s Women IN Leadership committee, she has spearheaded numerous face-to-face events and is a frequent speaker at industry conferences. Barbara is passionate about advancing green meetings, CSR, and raising awareness of human trafficking within the meetings and travel industry. She serves on the Advisory Board of The Above and Beyond Foundation, which awards life-changing grants to front-line hotel employees.