As costs rise and loyalty declines, connection can’t be an afterthought. Planners who fail to prioritize it risk losing attendees, and with them, their event’s future.
Good luck getting your finance department to approve "retreat on yacht in Croatia" as a business expense. But before they shoot down your ambitious plans, share how these executives found that trading boardrooms for ocean views delivered real ROI.
Images from President Jimmy Carter’s funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.
Event tech platform Sarcon may have had good intentions when it created an unofficial networking app for industry’s biggest show, but it ended up confusing attendees and frustrating show organizers.
Networking is too important to an event’s success to leave to chance. Working with the right technology and partners can generate connections that demonstrate the value a meeting or event provides attendees.
Intentional meeting design has emerged as a growing trend since the pandemic changed everything about our industry. Here are five areas where meeting planners can apply intentionality to build better, more meaningful events.