5 Strategies for Marketing Events to a Younger Audience
Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.
Articles tagged “marketing tips”
Pop-Up Events: Do’s and Don’ts
Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.
7 Ways To Make PR Work For Your Event
Most event planners know that PR pros write press releases, but you might be surprised to learn they do a lot more.
5 Steps to Event Marketing Success
Marketing should never make people feel marketed to. They should feel like you are providing value and they want to be a part of that.
10 Tips to Keep Your Marketing Emails From Going Into Junk
An estimated 21% of legitimate permission-based emails end up in the spam folder. How can you keep yours from doing the same?
The Marketing Flywheel: A New Model for Setting Your Exhibitors Up for Success
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
4 Ways to Attract Attendees With a Buzzworthy Destination
With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.