Articles tagged “event design”

The importance of company culture continues to grow, even more so when you are in the process of integrating multiple entities with their own cultures into one brand.

Five technology companies showcased their innovative products at PCMA EduCon’s Tech Labs. But what did the planners think?

ADA compliance is just the beginning. Attention to detail is crucial for creating a comfortable event environment for wheelchair users.

Attendee wellness is a hot topic for planners. Providing wellness opportunities as part of business events can not only offer health benefits to attendees, it can also provide high-quality networking and bonding opportunities.

Quiet rooms may be designed to support those with some form of neurodivergency, but they end up benefiting all because, let's face it, conventions can be overwhelming. 

Networking breaks and cocktail hours are no longer enough. Business networking at events requires a structured approach that fosters intentional conversations.

Belonging is a focus of the “Guiding Principles in Experience Design” study released during Marriott’s Association Masters Customer Conference. The gathering showcased both the benefits and challenges of fostering belonging at meetings and events.

IMEX Frankfurt 2023 was the first truly post-Covid IMEX show in Europe. As the industry tries to figure out what normal means, the show must go on!

Designing events with precision, and taking risks, dominated conversations at the Experiential Marketing Summit in Las Vegas. 

Calculating the value of event matchmaking is top of mind for both event organizers and exhibitors. Grip's pre-scheduled meetings revenue calculator provides an estimate of just how much profit event organizers could generate.