Articles tagged “event design”

Mind-expanding content, actionable insights, and invaluable networking make Skift Global Forum a must-attend event. This year, for the first time, all this and more will be offered to the business events industry with the inaugural Skift Meetings Forum.

Cisco, Atlassian, and DocuSign are some of Impact Point Group’s clients that will now be part of Freeman’s agency team. 

Two years later than initially planned, MPI's European conference attracted around 300 participants to Brighton, UK. Over three days, meeting professionals discussed the need to build forward rather than build back.

For 36 years, SXSW and Austin have been synonymous. Not anymore. In October, this annual convergence of creativity will descend upon Sydney, Australia, focusing on the Asia-Pacific region.

Google Xi Days colored outside the lines, shifting paradigms to create an all-encompassing future for the events industry.

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Well-designed meetings deliver results and satisfy one or more of the six reasons for holding a meeting. While meeting in person is preferred, it's not enough. Meetings are only effective if they adequately address business needs.

Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.

Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention. 

Working from home offers many benefits, but building trust and forging connections is harder. Designing purposeful, engaging events can help.