Articles tagged “event design”

Accor's research suggests soft trends and AI will help make attendees happy, healthy, and productive while maximizing value for clients.

Thuy Diep, senior meeting planner at CWT Meetings & Events, is all about pushing the boundaries of designing memorable experiences that alter participant behaviors. She makes the most of her…

In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.

Event attendees are younger than ever before. Now, planners have to find innovative ways of crafting engaging and impactful events.

Making a list and checking it twice, or several times, is essential when assembling all the necessary gear prior to an event, but what are planners’ “must-haves” for ensuring a stunning event experience?

The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.

When Nashville fully embraced its musical roots, it solidified its brand and distinguished itself from other destinations. Now, the city is reaping the tremendous benefits of that decision.

At a time when virtual events seem to be losing steam, some are wildly successful and help companies generate millions of dollars in revenue.

Networking ambassadors have the power to greatly enhance human connections and cultivate a sense of belonging at business events.

Strong destination partnerships enhance the effectiveness, reach, and overall success of business events.