Articles tagged “trade show”

Registration is attendees’ first impression of an event — and involves much more than just filling out a form and printing a badge.

In a move that bucked traditional M&A practices, Greg Hitchen publicly announced his company's acquisition plans on LinkedIn. This move proved surprisingly effective.

At this year’s IMEX, sneakers were the footwear of choice – but not just for comfort. Attendees used their sneakers for contests, activations, branding and to show off their personal style.

Do yourself a favor. Check out our unofficial guide to surviving — and thriving — at IMEX America.

According to John Hense, if you peel back the curtains of all successful meetings and events, you'll find one key ingredient: grit.

More than 90,000 participants are expected to gather in Paris over the next four days for this year's VivaTech, a show fully focused on startups and technology companies.

Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.

Trade show business is booming, and could get even better should international shows resume in China in the near future.