Women Leaders in Meetings: Marybeth Roberts
Marybeth Roberts was on the forefront of the strategic meetings management movement decades ago. Today she is as passionate as ever about innovating and driving cost efficiencies.
Articles tagged “SMM”
Why Do So Many Planners Resist Strategic Meetings Management?
Planners are leaving big bucks on the table by not adopting strategic meetings management – or at least leveraging the spend of their smaller meetings. Why is that?
Events Costs Are Still Surging – Here Are 5 Ways to Save
The newly released 2025 CWT-GBTA Global Business Travel Forecast puts the average daily cost per attendee at $169 in 2025 – a massive jump from $88 in 2021.
MCI Group Seeks U.S. Growth: Insights from CEO Sebastien Tondeur
Getting into the mind of MCI Group CEO Sebastien Tondeur provides a compelling insight into the company's strategic direction and the evolving landscape of the events industry.
Corporate Planners Reimagine Event Excellence
Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.