Articles tagged “millennials”

Skift Meetings' upcoming incentive report, which will be released in August, reveals an industry that remains resilient and innovative as it is forced to continuously change and evolve.

Planners spend a lot of time and effort tailoring meeting content and delivery to younger attendees. Make sure your marketing efforts get the same level of attention.

With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.

Conferences and events are finding themselves digging deeper to excite and engage younger attendees. A scarcity of the new generation of participants leads to diverse attempts at attracting this demographic.