With Millennials and Gen Z poised to comprise 75% of the U.S. workforce, Hilton’s 2025 Global Trends Report predicts this to be the year of the “Meetings Maximizer,” an attendee who blends business travel with leisure, often extending stays for personal time.
Hilton introduced its first Signia property in the State of Georgia this week offering more than 100,000 sq. ft. of meeting space following the largest hotel development in Atlanta in over 40 years.
Chris Nassetta, CEO of Hilton Hotels, a featured speaker during PCMA Convening Leaders, predicts the business events industry will exceed the high water mark of 2019 this year.