Articles tagged “Freeman”

As costs rise and loyalty declines, connection can’t be an afterthought. Planners who fail to prioritize it risk losing attendees, and with them, their event’s future.

In a tighter economy, events must deliver a return on investment. Commerce has overtaken content as the primary reason professionals attend events, a shift that’s expected to accelerate as budgets tighten and event attendance becomes more selective. 

Major events industry players including Emerald, Freeman, and Impact XM are expanding their global reach and diversifying offerings. 

As the live events industry undergoes a critical generational transition, Freeman's new book, “Inside Live Events," aims to preserve and transfer decades of institutional knowledge to the next generation of event professionals.

Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

With Gen Z officially surpassing Boomers in the workforce, new values are reshaping industries, including the events sector. According to the Freeman 2024 Event Organizer Trends Data. a workforce that spans five generations is driving change and innovation.

In this episode of the Skift Meetings Podcast, we recap the record-breaking IMEX America 2024, diving into industry trends and the innovations shaping the future of events.

There is an untapped group that can help you make your events a must-attend, according to a new Freeman Report.

Stop planning meetings like it’s 2010. Gen Z doesn’t have the same values as Boomers, and planners who don’t evolve may find themselves out of step.

For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.