Articles tagged “data”

AI is hogging the spotlight once again with multiple companies announcing developments and integrations, but there are also new offerings around floor plans and registration.

Vendelux is offering event organizers a free way to expand their targeted marketing outreach data, provided they share their own data in exchange.

Thought free drinks and name tags were the pinnacle of event networking? AI and data are set to upend your playbook. Read on to see how.

As AI sweeps across the event tech landscape, June’s developments show a sector racing to redefine value through smarter tools, deeper data, and strategic consolidation. The real winners? Planners who can keep pace with the change.

The event tech landscape continues its AI acceleration, with several major platforms — as well as destinations and companies outside the event tech sector — rolling out AI-powered features. Meanwhile, strategic acquisitions signal ongoing industry consolidation.

Vienna returns to top of ICCA's city rankings, while the U.S. once again tops the country rankings. But that's only one side to ICCA's newly released report and data on international association meetings in 2024.

New research from Swoogo reveals that organizations have yet to fully integrate event technologies, hampering their ability to prove ROI for their meetings and events.

The exhibition industry is expecting an almost 20% increase in revenue for 2025. Driving the bulk of the growth are emerging markets, and almost half of exhibition companies worldwide are looking to expand their workforce.

Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

Crafting successful events isn’t just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.