As budgets tighten and return on investment comes under scrutiny, planners are rethinking the value of high-priced celebrity speakers. Instead, they’re prioritizing industry experts who offer actionable insights, often for a fraction of the cost.
Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.
The economy appears on the rebound heading into 2024 amid low consumer sentiment. Will downtrodden consumer attitudes impact event spending for this year?