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Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Over the last few years, meeting and event companies have begun to focus on experiential marketing campaigns to create engaging, branded content to drive the audience-brand relationship.

A last-minute switch by the Institute of Electrical and Electronics Engineers (IEEE) to select Calgary, Alberta as the destination for its International Conference on Acoustics, Speech, and Signal Processing, showed the destination’s flexibility of offerings and agileness. What was expected to be a smaller turn out due to the change, became one of IEEE ICASSP’s best attended conferences in many years.

LineUpr is an affordable web-based mobile event app with all the essentials, including event information, the option to promote sponsors and to enable live audience response. Here is our review.

This is a sponsored post from Québec City Business Destination. More information about Event Manager Blog’s sponsored posts.

Pre-event Marketing and Activity.