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How a Local Community Energized an Annual Event [Case Study]

Go Media Canada embodies the best of Canada through rotating locations across the country. In the past, the event has struggled with the right mix of conference programming and attendee exploration. With the 2018 event held in Calgary, the focus was on capturing the moments and providing attendees with a variety of enjoyable ways to get to know the real Calgary.

How the Trend of Festivalization Is Changing Events

Conferences are undergoing a change brought on by the audience’s desire to be immersed in days of excitement. This event trend of “festivalization,” how festivals are redefining conferences and other…

Leveraging Local Intellectual Capital for Memorable Conventions

Most people come to conventions for learning and networking. When either of those is lackluster, you’ll see a drop in attendance. Yet, maintaining top-notch education and innovative discourse can be difficult. That’s why many savvy conference planners are looking at the possibilities of leveraging local intellectual capital to create genuinely memorable conventions. Here’s how you can begin doing the same.

The Future of Event Planning: The 2020 Vision

From unbelievable event technology to a revitalized focus on personalized learning environments and attendees’ work/life balance, the future of event planning in 2020 looks bright. In this post, we discuss the digital world’s influence on attendees’ experiences, the next level of interactive learning, and forecasts for meeting and event technology.