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This content was created collaboratively by Travel Portland and Skift’s branded content studio, SkiftX.

Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail.

Meetings and events now play a pivotal role in reconnecting teams within a supportive, nurturing environment. Every element of meeting design needs to be carefully considered with delegate welfare in mind. That's why selecting the right venue or partner is the first step to addressing attendees’ holistic wellness needs.

In today’s pressure-cooker environment, planners want the same immediacy and variety as in their online grocery shopping. GroupSync’s instant booking gives them the faster, smarter decision-making capabilities they crave.

If attendees are going to take on the challenges of traveling to your next event, they’re going to want to see more than the inside of the conference venue. Find out how the “one contract, one contact” model can simplify your planning process and help every member of your audience maximize their time on the ground.

The future is here: Plug-and-play hologram technology is now accessible for meetings and events. To find out more about how it works and why it stands to revolutionize the audience experience, Skift Meetings sat down with ARHT Media, a leading supplier of hologram technology.

As sustainability becomes increasingly vital in the world of meetings and events, planners and destination marketing organizations must adopt a strategic approach to improving their practices. Trends indicate that this work will become more important than ever in 2023.

The industry may be celebrating the return of in-person events and meetings, but that doesn't mean anyone wants to go back to business as usual. Here are five event trends that will help your meetings live up to shifting attendee expectations.

The demand for in-person meetings has never been higher, but attendees now expect to get more from these experiences. Find out how boutique hotels can help planners deliver on the promise of more meaningful connection, inviting attendees to enjoy a shared experience of enhanced wellness, immersion, and cultural authenticity.

Demand for hotel space is rising almost as fast as inflation. In this challenging climate, what can meeting and event professionals do to secure the best deal? Five experts from Hilton spill their secrets.

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.