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This content was created collaboratively by BESydney and Skift’s branded content studio, SkiftX.

Authentic, memorable experiences are now a key incentive for travelers to make the trip — and event attendees are no exception. As Detroit's legendary musical heritage demonstrates, a rich arts and culture scene can be the key to creating memorable moments of connection for attendees and travelers alike.

As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work.

Fresh ideas are essential for keeping attendees truly engaged. What so-called "rules" are made to be broken? Here are five meeting myths that may be holding back your full creative potential.

Flanders is a leader in research and development on circularity. In this conversation, we explore the circular economy with Brecht Putman, senior association manager, North America at VISITFLANDERS and Karl Vrancken, research manager, circular economy at VITO.

The Ultimate Guide to Planning Sustainable Meetings, in partnership with the IMEX Group, is a brand-new report focused on the innovative ways the business events industry is embracing sustainability.

At a time when event organizers have to work harder than ever to prove they're really delivering value to everyone from attendees to stakeholders, it's essential to choose a host city where the right connections are easy to make. Discover five ways that a connected destination can make your most ambitious event goals a reality.

Time is a planner’s most precious resource. Make the most of it by utilizing venue sourcing technology to cut through the clutter and book your meeting essentials at record speed, leaving you free to get back to what you do best: creating event magic.

Phoenix has long been known for its luxury resorts and scenic desert terrain, but it now also boasts some of the country's best amenities for hosting major events. From state-of-the-art transportation options to renovated five-star hotels to industry-leading sustainability efforts, discover all the reasons that Phoenix is quickly moving up the ranks as a premier event destination.

To meet the needs of today's top event organizers, destinations have to combine state-of-the-art venues with outstanding DEI initiatives, a culture that's equal parts innovative and entrepreneurial, and a hassle-free travel experience. Find out how Columbus is putting itself on the map in each of these key areas.

Skift Meetings' research shows that authenticity is the new "it factor" for event destinations. How can planners ensure that they deliver this kind of deeper connection to the local culture? A spirit of welcoming hospitality is the key ingredient, and Calgary provides a model with its white hat traditions — making guests feel like part of the community from the moment they arrive to their last farewell.

In the age of Zoom fatigue and hybrid work, outdoor activities are an ideal solution for team-building exercises that re-energize participants and build company culture. Discover eleven inspiring ideas grounded in real-world Arizona adventures, and download the accompanying free planner checklist to make sure your outdoor event goes off without a hitch.