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13 Things Most Event Planners Don’t Know about Bern, Switzerland

The canton of Bern is the perfect example of what Switzerland offers at its best: a UNESCO World Heritage capital city with all year cultural atmosphere, a combination of turquoise blue water lakes and the most impressive peaks of the Alps. With its large, modern convention centres, the city of Bern is a preferred venue for big events.

Does Event ROI Exist?

Most planners hear event ROI and their minds immediately go to events that are sales or lead driven - the events that bring in the big bucks like tradeshows or exhibitions. And if you are thinking of event ROI in that manner then does it really exist for all events?