The recent wave of event news suggests that the sector is in a period of strategic execution. Companies are tightening their focus, refining core tools, expanding reach, and layering in AI where it makes tangible impact.
Featuring Nicola Kastner, CEO of Event Leaders Exchange (ELX), and Kevin Hinton, managing director, group travel, at U.S. Travel Association, this week’s Skift Meetings webinar had one overriding theme — uncertainty.
As U.S.-Canada tariffs take hold and cross-border meeting attendance dips, one veteran planner is helping associations rethink U.S.-Canada event strategies.
For its 30th Birthday Celebration, Amway's 16,000 delegates will use a total of 32,000 room nights, dine in 50 different restaurants, and visit dozens of local attractions throughout the month of April.
Behind every unforgettable event is a meeting planner making magic happen. If you're organized, calm under pressure, and love bringing people together, this career could be your perfect fit. Learn about the key skills, certifications, salary expectations, and steps to start your journey in event planning.