Zoom has been one of the biggest winners of the pandemic-era shift to virtual, but current numbers show that its growth is slowing. A new business model hopes to turn…
Countries across Europe are moving to loosen restrictions on travel and in-person gatherings, and many states within the U.S. are following suit. In-person events may be back, but how do attendees feel about the change?
When was the last time you attended a virtual event as compelling as your favorite binge-worthy TV show? By approaching virtual events like TV producers, planners can duplicate this show-quality experience and take future events to the next level.
The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022.
Virtual and hybrid event data has been in the spotlight for the last two years, and in some ways, we are only just beginning to understand its power. For most event planners, data usage is limited to reporting basic engagement stats back to sponsors and other stakeholders.