Inspiration

To host a great conference used to involve a peppy personality, an untiring spirit, and a zest for customer service. While these things are still important analytics are taking over a previously soft skills-centered field. What does this mean for the association event planner of the future and how will s/he adapt?

The amount of alcohol being served at events is concerning. As an industry we need to step it up and take responsibility for our attendees. Here is why alcohol is a problem and what can we do to fix it.

Want to use the last bit of sun this year to throw a great luncheon with pals and cabarnet? Why not use some tips from one of my most successful luncheons, where I marry all the senses with good wine and great food.

Let me tell you – everyone hates meetings. If you asked a random group of employees if they enjoyed their work meetings, the resounding “No!” could probably break through the space-time continuum.

Space... the final frontier. The truth is for most of us party planners and event professionals we look at space as the first frontier. Depending on what kind of space you have to work with, it can be challenging to actually create all the essential elements of movement and mood.

By owning these items, you are sure to rock your next big event! What would you add to this list of things eventprofs should own?

There is an old adage that says “You can lead a horse to water, but you cannot make him drink”. The equivalent saying for event planners might be “You can tell folks about your event, but you can’t make them buy.” There will always be people who show interest in your event, but do not actually buy a ticket and attend. It is true that you cannot convert every single registrant into an attendee, but you CAN drastically improve your event registration conversion rate by following these 3 steps:

I’ve been saying for years that we need to get better at measurement. And not because I’m a numbers guy. Show me a spreadsheet, and I’ll show you my best ‘bored face.’

I am very pleased to announce a new look for EventMB. Here is how to use the new website and some of the new cool things you can expect in the coming weeks.

Seeing nature: