Technology

Event technology is revolutionizing the way planners design, manage, and measure success. From AI-driven automation to immersive experiences, the right tech tools can save time, enhance attendee engagement, satisfy sponsors, and prove event ROI.

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At Skift Meetings, we explore the latest innovations shaping the future of events, including:

Event management software to streamline planning and logistics.
AI and automation for smarter event marketing and attendee matchmaking.
Virtual and hybrid event platforms to create seamless digital experiences.
RFID, facial recognition, and mobile apps for enhanced attendee convenience.
Data analytics and ROI measurement tools to track event success.

Event technology is constantly evolving, offering new ways to create unforgettable experiences, drive engagement, and optimize efficiency. Stay ahead of the curve with expert insights, in-depth case studies, and the latest event tech trends, designed to help you leverage technology for maximum impact.

Explore our latest articles and discover how to make event tech work for you.

Event Tech Hit by the Perfect Storm

Event tech has slumped lower than investors predicted. The delight of returning to in-person events is laden with a backlash towards virtual events. Nevertheless, event tech is here to stay and there are plenty of reasons to anticipate a recovery.

Event Data Is a Goldmine, But Planners Can’t Do It Alone

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Attention Meeting Planners: Instant Booking Is Finally Here

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.