How to Make AI Your Event Marketing Copilot
With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.
Technology
Event technology is revolutionizing the way planners design, manage, and measure success. From AI-driven automation to immersive experiences, the right tech tools can save time, enhance attendee engagement, satisfy sponsors, and prove event ROI.
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At Skift Meetings, we explore the latest innovations shaping the future of events, including:
Event management software to streamline planning and logistics.
AI and automation for smarter event marketing and attendee matchmaking.
Virtual and hybrid event platforms to create seamless digital experiences.
RFID, facial recognition, and mobile apps for enhanced attendee convenience.
Data analytics and ROI measurement tools to track event success.
Event technology is constantly evolving, offering new ways to create unforgettable experiences, drive engagement, and optimize efficiency. Stay ahead of the curve with expert insights, in-depth case studies, and the latest event tech trends, designed to help you leverage technology for maximum impact.
Explore our latest articles and discover how to make event tech work for you.
Adobe Invests in Real-Time Event Data Capabilities
Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.
The Ethics of Facial Analysis for Events
The rise of AI-powered facial analysis at live events has made some uneasy. Is there a reason to be concerned?
Sourcing Sidekick Launched by Vendor Marketplace
The Vendry has launched Copilot, a browser extension that displays additional vendor information as they surf the web. This new technology is a clever way of using the company's extensive database of vendors.
Hubilo Acquires Badging Specialist Fielddrive
On paper, this deal makes perfect sense. Hubilo is keen to move beyond virtual events and build a strong offering for in-person events. Fielddrive brings innovative badging and on-site solutions. Now the challenge is gaining market share.
AI Translation Platform Adds Natural Sounding Voices
AI-powered translation company Wordly announced an impressive set of new features. It is also partnering with MPI, the largest meetings industry association, and scaling up its infrastructure and operations to meet growing demand.
Understanding Attendee Behaviors
Panos Moutafis, co-founder and CEO of Zenus, discusses the value of understanding attendee behaviors and shares the benefits of the company's unique AI-powered platform aimed at business events and retail.
Native ChatGPT Event Technology Integration Now Live
Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events.
Zoom Layoffs May Signal Turning Away From Events
Layoffs have impacted almost all major tech companies. Zoom is downsizing by 15 percent and may be shifting its focus away from live events.
A Future Vision for Trade Shows
Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.