Skift Meetings Studio Team

The countdown is on. We are one month away from our inaugural Skift Meetings Forum where business event professionals will gather in New York City.

Calculating the ROI of in-person events can be hard. Stova's chief marketing officer Anush Alexander recommends looking at events holistically and exploring how they connect.

Creating, fostering, and developing an engaging community is a dedicated process that requires time, effort, leadership, and intentional event design. 

The importance of company culture continues to grow, even more so when you are in the process of integrating multiple entities with their own cultures into one brand.

Audience engagement at virtual and hybrid events is the key to success and the only way to do that is to focus on the wants and needs of the customer. It's all about putting the customer first and creating community.

A dress code helps set the event’s tone, standard, and mood while keeping the planner’s or manager’s vision. Here are some tips to communicate the proper dress code to your attendees and some creative and inventive examples.

Baltimore is a city where sports are more than a pastime, they are intrinsic to the culture. Its history of hosting major sporting events benefits meeting and convention planners as bringing in big groups is what the city does regularly.

Effective leadership requires building connections with your team and there's no better way to do this than by talking and listening to their stories.

Are you looking for ideas to add more attendee participation to your events? Here are some ideas for activities you can adapt to suit your objectives.

Between the emergence of AI and the potential of mergers and acquisitions, change may be coming to events industry associations.