Skift Meetings Studio Team

Don’t let the term fool you. Gamification drives motivation, rewards desired behavior, and engages members, even ones who hate games.

According to Forbes, influencer marketing is on the verge of exploding. 84% of marketers plan on engaging in an influencer marketing campaign in 2017. Are you doing the same in your event by courting media and bloggers? If not, here's what you need to know: