Articles tagged “ROI”

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money. 

How the request for proposal became a vehicle for the misappropriation of someone else's work.