Articles tagged “research”

Younger, more savvy meeting attendees expect gatherings to be integrated, forward-thinking and evolved. 

For an event to be truly successful, it must instill a feeling of belonging, which in turn is an act of inclusion. That is exactly what Google's Xi Days did.

Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China.

Working from home offers many benefits, but building trust and forging connections is harder. Designing purposeful, engaging events can help.

Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.

Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!

New research confirms business travel is recovering at expected rates, yet still far from pre-Covid pandemic levels. International business travel is only just above 50 percent of 2019 levels, but overall the data is reassuring.

UFI CEO Kai Hattendorf shares key trends impacting the exhibition industry and paints a picture of what trade shows will look like in the future.

Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.