Experiences, Not Events, Engage Attendees
Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.
Articles tagged “recovery”
Australia Wants to Revive Business Events Pipeline
Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic. Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business.
C2 Looks to the Future With Anick Beaulieu at the Helm
Newly appointed C2 CEO Anick Beaulieu is pushing boundaries to re-inject the spark that was once in the business community. She plans to be the voice amplifying everything C2 does, beyond its Montreal flagship business event.
A Future Vision for Trade Shows
Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.
Destination DC Focuses on Recovery
Washington, D.C.’s destination marketing organization gets additional funding with an eye on post-Covid pandemic recovery.
Everyday Events on the Rise
New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results.
Why You Should Focus on The Future of the Event Industry
Once again, we are looking ahead at how business events are evolving and what event professionals must do to stay ahead of the curve. Join us!
Business Travel Recovery Going to Plan
New research confirms business travel is recovering at expected rates, yet still far from pre-Covid pandemic levels. International business travel is only just above 50 percent of 2019 levels, but overall the data is reassuring.
$2 Billion Expansion Boosts Seattle's Event Appeal
$2 billion is a high price to pay for extending the Seattle Convention Center. But this investment is not just about hosting more events, it's also about revitalizing the city's neglected downtown core.
Las Vegas Hits $1.3 Billion Jackpot With F1 Grand Prix
Vegas is investing in a trifecta of Formula 1, the Super Bowl, and the opening of the highly-anticipated MSG Sphere to attract an even bigger share of business events.