Gathering meeting professionals for a reception after a long day at a conference is okay, but what if an activation was added where they take home something they will enjoy for years to come?
Accessibility is a buzzword in the business events industry but is there a true effort to ensure all attendees, including people with disabilities, can participate?
Over 3,300 meeting professionals descended upon Columbus, Ohio, this week for PCMA Convening Leaders injecting about $6 million into the economy. The pressure was on as these planners could bring hundreds of millions of dollars in future meetings business to the city.
Booking a big-name speaker for your event attracts attendees. But if that speaker has to cancel, it's crucial to have a contingency plan in place. PCMA Convening Leaders led by example.
Chris Nassetta, CEO of Hilton Hotels, a featured speaker during PCMA Convening Leaders, predicts the business events industry will exceed the high water mark of 2019 this year.
As the industry continues to feel the effects of the Covid pandemic, several associations that could benefit from deeper pockets have been acquired by PCMA.
Kimberley Gishler, executive director, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 — have resigned.