Articles tagged “event tech”

Crafting successful events isn’t just an art but also a science driven by data. A smart event data strategy can help you optimize every stage to drive better engagement, smarter decisions, and higher ROI.

From strategic partnerships to selective AI adoption, here's how event tech companies evolved their offerings in the second half of 2024.

Ranking all-in-one event management platforms with many variables and permutations is no easy feat. However, Forrester tries anyway, and the results are worth a look.

All you need to know about the most significant investments, acquisitions, and strategic partnerships connected to the event industry. We disclose the companies involved, the numbers, the details, and more importantly, why it matters.

When sellers do business on a trade show floor without paying for the privilege to do so, it creates two issues: organizers miss out on revenue, and paying exhibitors feel cheated. A recent show put measures in place to stop this from happening.

Marriott is betting that Connect Responsibly is the right tool for planners pressured to showcase tangible environmental commitments for their events.

Event tech platform Sarcon may have had good intentions when it created an unofficial networking app for industry’s biggest show, but it ended up confusing attendees and frustrating show organizers.

Amid the overwhelming hustle of IMEX America, it’s easy to get lost in the noise. This conversation can help you make the most of the show.

Event planners want better pricing, and service gaps are a challenge. Encore CEO Ben Erwin talked candidly at the Skift Meetings Forum about how the AV giant is addressing these issues.

Cvent’s blueprint goes beyond buzzwords. AI is improving efficiencies, and acquisitions are filling gaps as the company tries to stay ahead of shifting industry demands.