Articles tagged “event tech”

Hopin has sold its Events and Session products for pennies on the dollar. SEC filings confirm that RingCentral snatched them up for just $15 million.

The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo report. 

Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are.

Explori's new exhibitor ROI tool is part best practice survey and part data-driven dashboard. It’s also priced affordably, which may prove a shrewd move.

Five technology companies showcased their innovative products at PCMA EduCon’s Tech Labs. But what did the planners think?

This surprise acquisition creates a company with the experience, reputation and tech know-how to expand rapidly in the Australian association sector.

Conventions are increasingly steering away from Florida. They are choosing not to support DeSantis’ divisive rhetoric by taking their groups and money elsewhere.

The success of a meeting doesn’t just depend on the content of the programming, the way attendees interact with the venue also plays an important role in the overall experience.

Visit Milwaukee's new campaign adds a layer of NFT-powered digital art collectibles to a Pokemon Go-style scavenger hunt game, all in the name of driving interest in local art and culture.