Articles tagged “Convening Leaders”

Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?

Julie Coker, president and CEO of the San Diego Tourism Authority, is heading to the Big Apple to help revitalize business travel and group business.

More than 4,200 attendees are in San Diego for Convening Leaders, and the city is showcasing all it has to offer groups.

The rise of AI-powered facial analysis at live events has made some uneasy. Is there a reason to be concerned?

Over 3,300 meeting professionals descended upon Columbus, Ohio, this week for PCMA Convening Leaders injecting about $6 million into the economy. The pressure was on as these planners could bring hundreds of millions of dollars in future meetings business to the city.

Booking a big-name speaker for your event attracts attendees. But if that speaker has to cancel, it's crucial to have a contingency plan in place. PCMA Convening Leaders led by example.

Chris Nassetta, CEO of Hilton Hotels, a featured speaker during PCMA Convening Leaders, predicts the business events industry will exceed the high water mark of 2019 this year.

As the industry continues to feel the effects of the Covid pandemic, several associations that could benefit from deeper pockets have been acquired by PCMA.