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This report delves into the essence of networking, guiding planners on transforming conventional, transactional gatherings into dynamic environments that foster genuine connections.

Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.

Networking is too important to an event’s success to leave to chance. Working with the right technology and partners can generate connections that demonstrate the value a meeting or event provides attendees.

The trend for mystery trips is on the rise — but your destination doesn’t have to be a secret to be a surprise. We reveal how event planners can inject the unexpected into their next off-site meeting by seeking out classic activities with a dash of quirkiness, creativity, and place.

Sustainability is top of mind for event planners around the world today. Consider hosting your next meeting in a smaller city already introducing green energy, waste reduction, and nature conservation solutions in the local community.

Visit Atlantic City’s content program is designed to give event planners the resources and knowledge to intertwine sustainability into their entire programs and to get a better appreciation for the destination as a whole.

Discover Detroit's ongoing transformation and the cutting-edge developments turning the city into a dynamic hub for major events.

Attendees are craving much more than education sessions and networking receptions. As event organizers try to cook up a recipe for elevated engagement, the key is finding a place that can lay the foundation for a truly immersive experience. Skift Meetings worked with Brand USA to find the country’s best-in-class immersive experiences. Here are five destinations that can redefine your next event.

According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.

This guide offers a look at how to surprise and delight small groups with culturally-immersive experiences and adventures so extraordinary that attendees will put away their smartphones and soak in the surroundings.

Beyond comparing event tech platforms, the Event Tech Almanac 2024 offers a comprehensive insight into the event tech landscape. It explores how top event tech companies are adapting to the demand for more customized solutions and gives readers a glimpse into the future of event tech and its potential impacts on the industry.

Bleisure travelers don’t want the same old travel experiences they see on social media; they want to be the first in their friend group to explore and adventure somewhere new. Here’s how meeting planners can organize professional gatherings that fulfill that dream.