Skift Meetings Forum 2025 Video: Lessons from Austin and SXSW on ‘The City as a Venue’
With Austin’s convention center offline until 2029, Visit Austin and SXSW are reframing the city itself as the venue. Planners gain flexibility through decentralized event formats, while attendees experience deeper immersion in Austin’s cultural, culinary, and creative identity, turning logistical challenges into opportunities for innovation.