Swag bags are a great way to connect with attendees after an event. But to be successful, they need to offer more than cheap branded tchotchkes that no one wants.
Just as predicted by industry insiders, the meetings industry acquisitions spree continues. Fern joining forces with Nth Degree will result in a much larger company looking to compete with industry giants.
The success of a meeting doesn’t just depend on the content of the programming, the way attendees interact with the venue also plays an important role in the overall experience.
Recent data reveals that attendance levels are finally surpassing 2019 benchmarks. Now that events are back in full gear, what top event trends are emerging on the show floor?
Quiet rooms may be designed to support those with some form of neurodivergency, but they end up benefiting all because, let's face it, conventions can be overwhelming.
Sports events are once again attracting massive numbers, but the right destination can be key to ensuring crowds cheer to a full stadium — and return home with all the best stories to share with fellow fans. Here are the seven must-haves for a winning sports event host city.
Visit Milwaukee's new campaign adds a layer of NFT-powered digital art collectibles to a Pokemon Go-style scavenger hunt game, all in the name of driving interest in local art and culture.
Technology is key to live events, but in order to create the most powerful performances, it should have a supporting role that highlights the storytelling and puts the focus on the audience.
With only one week left to submit your entry for the inaugural Skift Meetings Awards, seize this opportunity to join us in honoring the most esteemed and innovative suppliers in the business events industry.
Florida is going to lose out on major conventions because of its controversial new laws. Many associations are no longer considering meeting in the Sunshine State.