Las Vegas works hard at attracting business events of all shapes and sizes. It doesn't just rely on its impressive facilities, it's constantly reinventing its offering.
The importance of company culture continues to grow, even more so when you are in the process of integrating multiple entities with their own cultures into one brand.
There is no more important focus of a meeting or conference than keeping attendees safe and secure. Destination Marketing Organizations can play an important role in ensuring attendee safety.
The old tunnel-vision focus on the traditional sales funnel is now too narrow. It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.
TED, focused on ideas worth spreading, transformed the way content is delivered at conferences. Event Strategist Nicola Kastner traveled to Vancouver to experience TED in April and is ready to share what she learned.