If you are looking to raise money for your event tech company these tips will help you to position your company in the right way and set expectations with future investors and customers.
Most of us are products of the period of time in which we are born into. At least our language is. Today’s event planners have a whole new way of speaking compared to 20 years ago. Here are a few words we use now that meant something totally different in the past.
You've heard it time and time again at a conference near you. Nobody wants to sit on the front row. Why is that and why it does not happen at other events?
This week’s Sanremo music festival in Italy has seen a social media first: a brand sponsor’s logo, in emoji form, attached to an event hashtag. Although some Twitter users seem upset by sponsored emojis at the moment, they could become an essential part of an eventprof’s arsenal.
There are very few fashion shows that are accessible to the masses but Victoria’s Secret have done just that. We analyse how they reinvented one of their main events to make their luxury products appeal to everyday people.