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When an attendee is considering your event, they’re looking at total travel cost. A cheap event ticket won’t help if hotel rooms are the price of half of their weekly paycheck. Negotiating economical room rates is the difference between you selling out and choosing another host city next year, if you’re still hosting the event.

Last year’s Christmas party was amazing. While it’s tempting to copy that recipe for success, doing so can lead to a disappointed audience. No one wants to attend the same type of soiree every year even if they enjoyed the last one. A big success is not an invitation for replication. It’s an incentive to do something even better. But with budgets being cut and the approval process what it is, how can you plan a party that truly stands out?

Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. What can eventprofs do to stay at the front of the experiential bandwagon?

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change.

LASSO40 is designed to manage on-site check in and eSignature capture at meetings and events. Here is our review.

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. With attention spans being what they are, you can’t afford to turn people off or lose their attention.

It’s not too early to start on next year’s success. Pre-planning in these last few weeks of the year can help ensure you’re ready to hit the new year running. Here’s how to have your most successful year ever.

Mix up your florals and create over the top displays to demand attention at your next event.

Who needs more time in the day? Are you raising your hand and nodding feverishly? Here are 55 tips to help you reclaim your day and make the most of the time you have.

Stay22 is an easy to set up, free accommodation booking system for event websites. Here is our review.

With attendees expecting more from booths, and stand space on the trade show floor being priced at a premium, many exhibitors are working within a small footprint. However, even when working with minimal space your tiny stand can still make a big impact.