Mag-nificent is a tool for attendees to create branded event photos via an app and take away a magnet or printed photo as a souvenir. Here is our review.
From unbelievable event technology to a revitalized focus on personalized learning environments and attendees’ work/life balance, the future of event planning in 2020 looks bright. In this post, we discuss the digital world’s influence on attendees’ experiences, the next level of interactive learning, and forecasts for meeting and event technology.
Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers.
Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Over the last few years, meeting and event companies have begun to focus on experiential marketing campaigns to create engaging, branded content to drive the audience-brand relationship.
A last-minute switch by the Institute of Electrical and Electronics Engineers (IEEE) to select Calgary, Alberta as the destination for its International Conference on Acoustics, Speech, and Signal Processing, showed the destination’s flexibility of offerings and agileness. What was expected to be a smaller turn out due to the change, became one of IEEE ICASSP’s best attended conferences in many years.