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The Future of Event Planning: The 2020 Vision

From unbelievable event technology to a revitalized focus on personalized learning environments and attendees’ work/life balance, the future of event planning in 2020 looks bright. In this post, we discuss the digital world’s influence on attendees’ experiences, the next level of interactive learning, and forecasts for meeting and event technology.

The Power of Events

Not all events are created equal. Some events leave a long-lasting legacy. This report explores 29 events that have made a difference.

Experiential Marketing Technology: An Event Planner's Guide

Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Over the last few years, meeting and event companies have begun to focus on experiential marketing campaigns to create engaging, branded content to drive the audience-brand relationship.

How a Last-Minute Destination Change Maximized Event Attendance Numbers [Case Study]

A last-minute switch by the Institute of Electrical and Electronics Engineers (IEEE) to select Calgary, Alberta as the destination for its International Conference on Acoustics, Speech, and Signal Processing, showed the destination’s flexibility of offerings and agileness. What was expected to be a smaller turn out due to the change, became one of IEEE ICASSP’s best attended conferences in many years.