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Internal Events

Your trusted EventMB research team brings you the latest stats and trends in internal events

Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. However, you may be surprised to learn that only about 20% of trade show exhibitors follow up with their sales leads. 

As you may have heard, LinkedIn just announced the relaunch of their Events platform. Here is a breakdown of the platform for you, including opportunities and concerns.

Explori facilitates data collection and analysis through surveys that incorporate standard, template-like questions and benchmarking that allows you to measure responses over time and against industry standards. Here is our review.

We surveyed 1,500 event professionals and the majority agree that engaging Attendees is the most crucial element of planning experiences. Event professionals do often a good job at engaging attendees live but what about the army of online attendees?

Event technology at every stage of the planning process and all the trends to watch in 2020

Cvent Social Tables is a tool that allows planners to create and edit digital diagrams of their event floor plans, with the option to incorporate attendee details into seating plans. Here is our review.