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In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

As events begin to reemerge across the world, what will this next stage of the industry’s recovery look like? How can the lessons we’re learning in virtual engagement be leveraged to enhance in-person experiences, and secure a positive ROI for them? 

Bridging the gap between in-person and virtual audiences

Many countries are announcing their vaccine rollout plans. How can the industry be prepared for the gradual rollout of a vaccine, and what will the ‘vaccine effect’ be on events? Here, we investigate these questions.

With cases on the rise around the world, the ramifications of a second wave are threatening European hosted buyer events. The future of physical gatherings in the near future is uncertain, and with their reliance on in-person interactions, these trade shows are struggling to recover.

Germany has deemed travel for trade shows and exhibitions "essential" as of September 15th. This is a significant development for the global events industry that may help kick-start international travel for events around the world — if it lasts.

Conference Compass is an all-in-one platform that includes mobile and web apps and offers features for virtual, hybrid, and live events. Here is our review.

Since the onset of Covid-19, myths about its origins and its very nature have abounded. In this article, we discuss 10 of the most stubborn misconceptions and why it’s important for event planners to see past the rhetoric. 

Cadence’s event experience platform is an all-in-one event management software that aims to facilitate connections between attendees. Most recently, they've pivoted to focus on the virtual environment. Here is our review.