Confusing UK Travel Guidelines Could Spell Trouble for European Events
Will mixed messages and complicated policies from the British government leave UK event attendees on the sidelines as Europe reopens?
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Informa Turns Ambitions to Growing Through Event Data
Informa's latest financial update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services.
exVo Virtual Event Platform by Allseated [Review]
Allseated's new virtual event platform, exVo, is an immersive 3D platform that aims to give attendees more control over their event experience. Here is our review.
How Destinations Like Cannes With Slow Vaccine Rollouts Prepare for Covid-Safe Events
The biggest convention center in Cannes recently announced that it is introducing a medical concierge service as an added measure of protection against Covid-19. Will destinations continue to focus on Covid safety with vaccine rollouts in full swing?
Format vs Funnel: Is Virtual Just for Brand Awareness?
Thanks to vaccine rollouts, in-person events grow more viable every day. At the same time, virtual event tech adoption rates have never been higher, and providers are beginning to look towards year-round engagement. How will these different formats factor into a larger marketing and event strategy?