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With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

It’s no secret that in-person events are back in a big way, but many attendees are still saving face-to-face participation for only the most buzzworthy events. How can planners raise…

The U.S. Supreme Court’s seismic decision to strike down Roe v. Wade is sending shock waves through the events industry.

Sick of event contracts? They're even more complicated post-pandemic.

This episode of The Event Manager Podcast by Skift Meetings sees us joined by Panashe Mahakwa, a student at Vistula University in Warsaw and recipient of the 2022 MPI Foundation…

The UN-backed Race to Zero campaign has updated its inclusion criteria to ensure members reduce and ultimately end all support for unabated fossil fuels. With organizations setting ambitious carbon reduction targets for their business travel and the purchasing of goods and services, there could be a significant impact on events.

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.

Small river cruise ships are being custom built with meetings and corporate retreats in mind. Do they have the tools in place to accommodate these gatherings?

Labor shortages are impacting events in multiple and sometimes completely unforeseen ways. Four event experts candidly share their horror stories. Treat these as warnings for those hosting events in the weeks and months ahead.

Skift gathered its worldwide team together for a retreat in Puerto Rico and discovered that traveling in a post-pandemic world can be challenging.

This episode of the Event Manager Podcast, by Skift Meetings, features Rick Taylor, CEO of the Business Tourism Company. Titled Africa Rising, we delve into the rise of the destinations…

Just how close to a war zone would you hold your event? This is the question that is exercising the minds of event professionals in the light of the war in Ukraine.