Over 3,300 meeting professionals descended upon Columbus, Ohio, this week for PCMA Convening Leaders injecting about $6 million into the economy. The pressure was on as these planners could bring hundreds of millions of dollars in future meetings business to the city.
Booking a big-name speaker for your event attracts attendees. But if that speaker has to cancel, it's crucial to have a contingency plan in place. PCMA Convening Leaders led by example.
The past three years have brought about significant challenges to the meetings industry. Although recovery is in sight, it must continually adapt and innovate to keep up with the latest trends.
The future is here: Plug-and-play hologram technology is now accessible for meetings and events. To find out more about how it works and why it stands to revolutionize the audience experience, Skift Meetings sat down with ARHT Media, a leading supplier of hologram technology.
Chris Nassetta, CEO of Hilton Hotels, a featured speaker during PCMA Convening Leaders, predicts the business events industry will exceed the high water mark of 2019 this year.
As the industry continues to feel the effects of the Covid pandemic, several associations that could benefit from deeper pockets have been acquired by PCMA.
Successful meetings and events are designed to meet the needs of all attendees who must be motivated to attend. If they can get the information being presented online, they will not expend time or money.
Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.