Event Management

Successful event management requires a mix of creativity, strategic planning, and flawless execution. Whether you’re a seasoned event professional or just starting out, our expert-driven insights will help you elevate your skills and stay ahead in the fast-evolving meetings and events industry.

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In this section, you’ll find actionable tips, best practices, and real-world strategies to help you:

  • Plan and execute seamless events – from small corporate meetings to large-scale conferences.
  • Improve attendee engagement and experience with innovative event design.
  • Master budgeting, logistics, and vendor management for maximum efficiency.
  • Leverage event technology to streamline planning and execution.
  • Learn from industry leaders through case studies, expert interviews, and trend reports.

At Skift Meetings, we bring you insights from the world’s top event planners, specialists, and thought leaders. Whether your goal is to enhance your skills, grow your career, or create unforgettable events, we’ve got the resources to help you succeed.

Explore our latest articles and start perfecting your event management skills today.

An event planner analyzes event data on a computer screen.
Event Design

Event Data Is a Goldmine, But Planners Can’t Do It Alone

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.
Hubilo + Skift Meetings |
A meeting planner sits in front of a computer to arrange a group booking through an online, instant booking platform.
Event Management

Attention Meeting Planners: Instant Booking Is Finally Here

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.
Groups360 + Skift Meetings |
Event Management

10 Tips for Returning to In-Person Events

Events are back, but there are new challenges as the world contends with re-entry. We have all changed over the last two years and may be a little rusty when it comes to being an attendee at a multi-day conference or event. Here are things to keep in mind as you get back into the meeting groove.
Julie Moline |