How a Last-Minute Destination Change Maximized Event Attendance Numbers [Case Study]
A last-minute switch by the Institute of Electrical and Electronics Engineers (IEEE) to select Calgary, Alberta as the destination for its International Conference on Acoustics, Speech, and Signal Processing, showed the destination’s flexibility of offerings and agileness. What was expected to be a smaller turn out due to the change, became one of IEEE ICASSP’s best attended conferences in many years.