Angela Tupper

With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl. Here are four ways this "it" factor can make your attendance numbers go the extra mile.

Cvent Vendor Marketplace pulls a searchable vendor database with project management tools into one integrated platform. It can be used on its own or alongside any of Cvent’s other event management tools, including its venue sourcing tool, the Cvent Supplier Network.

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Most industry players still insist that business meetings are too complex for instant booking to be a realistic option. Thanks to platforms like Groups360 working together with major hotel brands, those old assumptions are quickly becoming outdated. Instant booking and streamlined RFPs are finally here, and the tools are only going to get better. Find out what’s possible today, and what’s coming soon.

Event planners who are feeling overwhelmed with their current workloads might look at event tech as an added challenge they simply don’t have time for right now. It’s an understandable…

What were meeting planners discussing at the first in-person Global DMC Partners conference since 2019? Just like the conference itself, their events are moving back to in-person — but rapidly rising demand also means growing pressures.

Do corporations and exhibitors have a duty to uphold their diversity and equity policies in the public sphere, even if it means boycotting some events? With SXSW taking place this week in the controversial state of Texas, the debate rages. 

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.